The first and first thing you must do before beginning video creation or establishing your YouTube channel is to consider the niche you wish to serve thoroughly.
If you don’t research, you could waste a lot of time for no real gain. Here are some guidelines to help you choose your specialization in a way that is enjoyable, stress-free, and productive:
Create a list of all the things you care deeply about.
Is it possible for you to reach the pinnacle of success in this field internationally?
Is there a way to profit from this?
Writing down your interests is a simple method to narrow your expertise.
Education
Abilities honed on the job or via independent study
Interests Next, consider how you may share that information with the world.
When you’ve settled on a specific market segment you want to engage in, you’re prepared to take the next step.
Software for Editing Video
Windows Live Movie Maker is an excellent program if you’re starting in the world of movie editing. It’s simplistic and straightforward to pick up. There are no flashy extras that make first-time users uncomfortable. The best part is that it’s free. If your PC doesn’t already have Windows Live Movie Maker (Macs come with iMovie), you can get it for free from Microsoft’s official website. Despite lacking advanced features and tools, this application can create high-quality, professional-looking videos. If you want your opening and outro to look professional, search Google for free animated backdrops to utilize or use a video you’ve already created.
Camera
You might already have a video camera and a webcam; however, the type of camera you’ll need to make your desired films will vary. If you’re just getting started with photography and don’t yet own a camera, a webcam is a great place to learn the basics. The Vivitar DVR 410 is another inexpensive camera that gets the job done. You may record video and still images with this camera. The video quality is adequate for initial viewing. Although it is a fundamental camera, costing around $25.00, you can make the images sharper by selecting the best SD card, such as Sandisk Ultra or PNY Professional, and at least 32GB or more if you intend to record a great deal of video. You may need 3AA or 4AAA batteries for your DVR, although this will vary by model. If you don’t use high-quality batteries like Energizer Ultra Lithium, your device will quickly die after just one use.
Despite the general public’s lack of awareness, most of us always have our trusty iPhones (or equivalent) close at hand. IPhone videos and photos’ audio and visual quality is superior to those of competing devices. Many established video marketers now create videos on the go with their smartphones.
Another tool that could prove helpful is a digital voice recorder like the one made by Sony. This step is entirely discretionary but may enhance your audio.
Lighting
You might also require a means of illumination…
Bright Halogen Home Lighting System
New high-definition (HD) cameras, such as those made by Canon and Sony, require a relatively recent personal computer (PC or Mac). Only 2GB of RAM is required.
Configuring Your Channel
After you’ve mastered your editing software, you can move on to creating your channel on YouTube. There are three prerequisites for the following step:
Channel on YouTube
Put up some videos on your blog.
How do you generate lists
The procedure is as follows…
To establish a mailing list, you can use your YouTube channel to attract viewers, which will then be sent to your video blog (a regular blog with your videos integrated).
Creating a channel on YouTube requires little effort. To sign up for a free YouTube account, visit YouTube.com. But before that, you need to do a few things to make your channel as discoverable as possible via search engines like YouTube and Google.
Here are some suggestions for optimizing the configuration of your YouTube channel:
Pick a Title that Will Get Their Attention
Don’t just choose a name out of thin air for your channel; seriously consider the name you choose because it will serve as your username. You should pick a name that reflects the content of your films. Your website’s name will serve as the channel’s name. Try to develop a catchy name that includes your target keywords for better search engine rankings.
All of this will improve your search engine rankings for the targeted keywords. If, for instance, you intend to serve the auto-detailing market, rather than going with a generic name like “whatchamacallit234”, you can choose something like “ProDetailTips.” You’ll grasp the concept. Then, the URL of your channel on YouTube will look like this…
[http://www.YouTube.com/user/prodetailtips]
You can expect a higher rate of clicks if you do this. Which would get more clicks from someone in the auto detailing industry: whatchamacallit or prodetailtips?
Creating a channel name that is keyword-rich and makes sense in English for your audience requires preliminary keyword analysis.
Increase Your Viewers and Subscribers
Here is anything that is either undervalued or underappreciated by the general population. It’s about filling out your channel’s profile with relevant information about you and your company.
There are two primary justifications for this:
Anyone visiting your site could become a subscriber if you provide them with the correct material.
At the same time, you’ll guarantee that your channel will perform well in search results for the target keyword phrases.
Channel fields should have as much information as possible entered into them, and tags (keywords) should be included even if they aren’t yet helping with rankings.
Plan your Channel Outlay
Create a logo and some attractive channel art as your next step. YouTube provides a guide for the ideal proportions of your channel art. You need a polished look to be taken seriously as a professional.
You may find this too much knowledge simply for making videos, but it’s a lot to get you started with YouTube.
Watch several videos on YouTube that are similar to the ones you want to make. Look at the user names and the channel art to understand who is posting.
Cheers to your future triumph!
I’ve started making my video tutorials in video editing, beginning with Windows Live Movie Maker, in case you’re interested in making your videos for YouTube but don’t know where to begin or what tools to use. You may access my movies and other valuable resources for your internet company on my website at http://tographic4u.webs.com. A video-based web business can be launched with relatively little initial investment. Of course, just like any real-world business, establishing itself and generating a sizable profit will take time. Your time and effort will be heavily invested in this, as in any company venture. It’s not easy, but the payoff is well worth the effort. To your success!
Read also: Email Communication – How to Do It Effectively.